5 Online Mistakes Restaurants Can Easily Fix Today
2026-06-16
Running a great restaurant is no longer just about serving amazing food. In today’s digital-first world, your online presence plays a huge role in whether customers choose your restaurant or the one down the street.Think about the last time you tried a new restaurant. Chances are you searched online, checked photos, looked at reviews, and maybe even visited their social media before making a decision. Your customers are doing the exact same thing.Here are five common online mistakes restaurants make and how to fix them today.
1. Your Google Business Profile Is Incomplete or Outdated
When people search for restaurants near them, one of the first things they see is your Google Business Profile. This listing often creates a customer's first impression before they ever visit your website or social media pages.
Unfortunately, many restaurant owners set up their profile once and never touch it again.
Common problems include:
Incorrect business hours
Missing phone numbers
Old menu links
Outdated photos
Missing descriptions
No recent updates or posts
Imagine a customer showing up because Google says you're open, only to find the doors locked. There's a good chance they won't come back.
Easy fix:
Review your Google Business Profile at least once a month. Make sure your:
Hours are accurate
Menu links work
Contact information is current
Photos are updated regularly
Special events are posted
Google loves active profiles, and customers trust businesses that keep their information current.
One of our Houston restaurant clients, El Pupusodromo, makes sure that their Google My Business listing shows they have three locations. They have photos and updated menus for each location to build trust.
2. You're Not Responding to Reviews and Messages Fast Enough
Online reviews have become one of the most powerful marketing tools for restaurants. Whether the review is positive or negative, customers pay attention to how restaurant owners respond.
Many restaurants either ignore reviews or comments on social media completely, or only respond when there's a complaint. That's a missed opportunity.
Why it matters:
When potential customers see thoughtful responses, they see a business that listens to their users, that really cares about customer experience.
Responding to reviews can:
Build trust
Improve customer loyalty
Encourage repeat visits
Strengthen your online reputation
Easy fix:
Set aside just 10-15 minutes a day to respond to:
Google reviews
Facebook comments
Instagram messages
Direct inquiries
Even a simple "Thank you for dining with us!" can make a positive impact.
For negative reviews, stay professional and offer to continue the conversation privately. Future customers will notice your professionalism.
3. Your Branding Looks Different Everywhere
Many restaurants have one logo on Facebook, another on Instagram, and a completely different style on their website.
While it may seem like a small detail, inconsistent branding creates confusion and weakens brand recognition.
Signs of inconsistent branding:
Different logos across platforms
Multiple color schemes
Different restaurant descriptions
Inconsistent messaging
Mixed-quality visuals
Customers should instantly recognize your restaurant no matter where they find you online.
Easy fix:
Create a simple branding guide that includes:
Logo files
Brand colors
Fonts
Tone of voice
Restaurant description
Then use these elements consistently across:
Website
Social media
Google Business Profile
Email marketing
Online ordering platforms
Strong branding helps customers remember you and builds trust over time.
4. Your Food Photography Isn't Making People Hungry
People eat with their eyes first.
You could have the best burger, pizza, tacos, or wings in town, but if your photos don't showcase them properly, customers may never be tempted to try them.
Poor lighting, blurry images, cluttered backgrounds, and low-quality phone photos can actually hurt your marketing efforts.
Why visuals matter:
Studies consistently show that high-quality food photography increases engagement, clicks, and purchase intent.
Customers want to imagine themselves enjoying your food before they place an order.
Easy fix:
You don't necessarily need an expensive photo shoot every month.
Start by:
Taking photos in natural light
Keeping backgrounds clean
Highlighting your most popular dishes
Capturing customer experiences
Showing behind-the-scenes moments
Professional photography can also become a valuable long-term asset for social media, websites, online menus, and advertising campaigns.
The better your food looks online, the more likely people are to visit your restaurant.
Mama Lycha, a well-known food distributor, hired Digi-Clicks to take high-quality photographs of their chorizos (sausages) for promotional purposes.
5. You're Missing Opportunities to Promote Events and Game-Day Experiences
Did you know that more than 750,000 soccer-related restaurant searches occur during tournament periods? One of the biggest mistakes restaurants make is assuming customers already know what's happening.
Whether it's:
Live music
Trivia nights
Happy hours
Seasonal menus
Holiday specials
Soccer watch parties
Championship game events
If you're not actively promoting these experiences, many potential customers will never hear about them.
Why promotion matters:
Special events create urgency. Customers are much more likely to visit when they feel they're participating in something unique or limited-time.
This is especially important during major sports seasons when diners are actively searching for places to watch games with friends and family.
Easy fix:
Create a promotional calendar and start marketing events several weeks in advance.
Use:
Social media posts
Email marketing
Google Business updates
SMS campaigns
Paid advertising
The goal is to stay visible before customers make their plans.
Why Paid Media Campaigns Are More Important Than Ever
Even if you've fixed all five mistakes above, there's still one challenge: organic reach isn't what it used to be.
Social media platforms continue to limit how many people see your content naturally. That means even your best posts may only reach a small percentage of your audience.
That's where paid media campaigns become essential.
These campaigns are designed to capture attention quickly and encourage immediate action, whether that's:
Booking a table
Ordering online
Claiming a special offer
Reserving seats for a game-day event
Trying a new menu item
Instead of waiting for customers to find you, paid advertising puts your restaurant directly in front of people who are already looking for dining options in your area.
When combined with a strong online presence, paid media can:
Increase reservations
Drive online orders
Promote limited-time offers
Fill seats during slower periods
Boost awareness for events and sports watch parties
The most successful restaurants today are combining organic marketing with targeted advertising to maximize their visibility and reach.
Final Thoughts
Your restaurant's online presence can directly impact your revenue, reputation, and growth.
The good news is that many of the biggest issues are easy to identify and fix.
Start by:
✔ Updating your Google Business Profile
✔ Responding to reviews and messages consistently
✔ Creating consistent branding across platforms
✔ Improving your food photography
✔ Promoting events and special experiences regularly
And if you want to accelerate results, consider adding paid media campaigns such as the Click-to-Crave by Digi-Clicks offer to your marketing strategy. The combination of a strong online presence and targeted advertising can help turn online searches into full tables.
In a competitive restaurant industry, the businesses that invest in their digital presence today are the ones most likely to stand out tomorrow.
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November: news from Twitter, Instagram, YouTube, Amazon and Taylor Swift (Yes, Taylor)
2022-12-02
This was the month of big changes in social media platforms. With the arrival of "Elon Musk's Twitter", a new opportunity opened up to create a similar site but dedicated exclusively to connecting Swiftties, i.e. Taylor Swift fans; and with new features on YouTube and Instagram, brands must adapt to stay relevant.
"Elon Musk's Twitter": a new era
At the beginning of November we were told about the billionaire's purchase of Twitter, and now, at the end of the month, not very favorable changes have been announced for the platform, its users and brands.
Among the most relevant news we have:
- The massive layoffs of employees and resignations of entire teams as they disagreed with Musk's policy to work "high intensity" shifts, which led to a temporary closure of the offices.
- The implementation of "Twitter Blue", to verify official accounts for a price of $8, resulted in huge losses for global brands such as Nintendo, as users decided to clone their accounts and pay to make them official, boycotting them on the platform.
- Omnicom, the big advertising platform, recommended its clients stop the ads of this new “Elon Musk Twitter” because his changes mean a high risk for the brand's reputation. Musk, called himself a "free speech absolutist" and this may affect the social media network's content moderation.
*Actual tweet from Musk, where it is assumed he is referencing the rumored Twitter crash.
Shopping on YouTube "Shorts"
In the YouTube short videos section, it will be possible for users to make purchases of products by 2023. Thus, a 45% commission will be paid to a select group of video creators based in the United States who sell products and in countries such as India, Brazil, Canada, USA and Australia, the feature is already being tested so that users can make purchases.
New Instagram features
Have you always wanted to be able to schedule your posts on Instagram? Now it's possible. Although this is a feature that already exists on several social media platforms and other sites such as Hootsuite, Mosseri, the head of Instagram, has announced that it is now available to do so directly from the platform, allowing Instagram Business Accounts to schedule content up to 75 days in advance.
There is also the arrival of the tool to add music to posts of just 1 photo, something that was only possible in Reels and Stories. While it is not available to all users, the feature will be below the options to tag people and add locations.
*Mosseri, head of Instagram, announced the platform's new tools.
SwiftSpace: the social network for Swifties
It's no secret the power of Taylor Swift. With her new album, she reached the top 10 on the Billboard chart, something that almost no other artist has been able to achieve; and now she is hitting the social media platforms with SwiftSpace, where fans can meet, chat and even arrange a date at the artist's next concert.
This app has already reached the #25 spot in the Social Media category of the App Store and is #13 in Spain.
This shows us that it has responded to a clear need of its followers that was probably discovered thanks to
a UX research.
Amazon Clinic: Amazon's online healthcare consulting services
The eCommerce brand's new bet is to offer medical consultations for minor ailments such as acne, conjunctivitis, migraines and hair loss. This is not Amazon's first approach to the medical category, as it also has Amazon Pharmacy, a company dedicated to the sale of medicines.
Want to learn more about how these developments can affect or improve your brand? Contact us and we will be happy to answer your questions.
Create Personas and Consumer Journeys to improve your business
2022-12-02
All the answers you need to design the perfect product or service are in the Personas and their consumer journey. Read on to find out how you can get inside the minds of your users to deliver a great experience.
Once you understand that by putting yourself in people's shoes you can understand what they are really looking for, you open up a world of opportunities to develop better strategies to reach them and make them feel satisfied with the products you offer them.
The first step: you need to create a Buyer Persona
A buyer persona, or simply Persona, is a profile you create of your ideal user based on the data you have gathered.
What should this Persona have?
1. A name and a face. Although it is a fictitious character created from customer information, giving it a name and a photo allows your team and your potential partners to recognize it more easily.
2. Their needs and goals. Analyze what they want to achieve in the short, long, or medium term and what they need to do it.
3. Their inspiration. We all have motivations to reach a goal. Here you must understand what they are passionate about and the barriers or feelings that prevent them from getting there.
4. Demographic information. This is the most analytical data about your Persona: age, where they live, their purchasing power and even how comfortable they are using digital tools.
5. Their lifestyle. What is a normal day in the life of your consumer like? what is their job? what are their hobbies? are they married, or single, do they have kids? do they like sports or music?
6. Their purchases. Analyze how often they make purchases, from which channel (in stores or online) and if possible, the amount of money they spend on them.
With a defined Buyer Persona, you can now develop a Consumer Journey
You already know what your ideal customer is like, now you need to know each step they take when deciding to buy a product. This is what is represented in the consumer journey.
What are the stages of the consumer journey?
1. Awareness. This stage is when a person "activates" a need, but does not know how to act to satisfy it. Like when you are hungry, but you don't yet know what you want to eat. It is useful for your brand to recognize what your user's need is, when it appears and what stimulates it.
2. Consideration. Your customer already knows what options he has to respond to the need he has because he has seen or heard some suggestions. People are exposed to advertising digitally, in the streets or with people's comments. This is how they learn about the options they have. Your mission is to be present in the channels they consume so that they also consider your brand among the alternatives.
3. Decision. Once the person gathers the necessary information about the options they have and prioritizes the ones that best meet their needs, that is when they decide to take action. If they are a potential customer, they will seek more information about your brand, contact you or attend one of your events.
4. Purchase. After carefully analyzing your brand, the user is convinced that you are the ideal option and decides to make the purchase. This step is vital because it is not only about a sale, but about the whole user experience: ease, speed, customer service, proximity and payment options, among many other factors.
5. Retention. After the purchase, the user defines whether he had a good or bad experience with your product or service.
A satisfied customer is a customer who is likely to buy your products again. That is why you need to follow up with a satisfaction survey to know how he/she interacted with your product and if he/she had any inconvenience after the purchase to react quickly.
Summary: These are the reasons why you should include a Persona and Consumer Journey in your strategy:
- It allows you to reach more potential customers. If you already know where people are looking for you and what needs they have, it will be easy for you to identify actions to reach them.
- Optimize your marketing plan. By knowing what stage the user is in, you can invest in solving their doubts in the channels they are looking for information.
- Improve the user experience. By doing the satisfaction survey or using one of our services people can help you identify what you can improve in the purchase and post-sale process.
December: news about AI, new features of your apps and recent UX-based ideas.
2022-12-02
This year is coming to an end, but tech innovations do not stop. Artificial intelligence was the great protagonist this month and will surely continue to be the talk of 2023, because although it represents great advances for brands, mobile apps and user experience, several people in the industry are protesting because it poses a risk to many positions that currently exist.
Lensa, the mobile app that makes portraits with AI
The app from developer Prisma Lab became a trend among millions of users for its feature to develop portraits based on users' photos for free. It is said to have generated more than 22.2 million downloads and nearly $29 million in charges for its premium features.
So far, it sounds pretty appealing. However, it sparked an outcry from millions of illustrators and game developers who disagree with the "AI-generated images" and claim that you can't call it art by comparing the amount of time and effort they put into each image vs. the immediacy of one generated by the app. Many of them fear that this is the future of the industry and the farewell to their job.
*Examples of portraits made with AI taken from Lensa's official Instagram account, versus the protest image designers have posted on social media and major design platforms.
Amazon works to eliminate barcodes
Jeff Bezos, the founder of Amazon is working on his own with Artificial Intelligence to innovate a more streamlined payment system without barcodes, which could result in faster shipments and happier customers.
This new system analyzes data from product photos, stores product dimensions, features, packaging text and more to create a unique identifier for each product. It is currently being tested and improved at Amazon's logistics centers in Barcelona and Hamburg.
Its ultimate goal is to reduce the handling of products by employees to save time, replacing them with robotic arms that are more accurate and better suited for AI to recognize each package.
Skype now translates video calls in real time
The new technology provided by artificial intelligence goes beyond mobile apps, it can also be used for voice assistants and smart cameras to enhance the user experience. This is what Skype's new TruVoice feature will demonstrate.
TruVoice allows video callers to communicate in the same language in real time and what's even more amazing is that it does it using the same voice of the person who is speaking. How? Thanks to speech recognition and language processing.
It is currently available to translate English, Spanish, French, German and Chinese; for group video calls and for phone calls.
*Conversation via Skype where two men test the new real-time translation feature in Spanish.
Instagram notes and more new features in the mobile app
In the latest update of the social media appeared the "notes", a function similar to Stories lasting only 24 hours, but these are to "share your thoughts" in a format of just text and emojis. They are visible at the top of the direct messages section and only allow a maximum of 60 characters.
To generate more interaction, Instagram is testing a function similar to what the app " BeReal '' does, where users will be asked to take a picture of their front and back camera of their phone. In addition, it will put a "pass it on" sticker so that when uploading a Storie you can nominate one of your friends to take a Storie on the same topic and thus follow a chain.
*The change from Google Data Studio to Looker Studio, reflected in its logo.
It is impossible to stop innovation and more and more brands are betting on artificial intelligence, but do you think this poses a risk to current positions in the advertising and technology industry? Tell us in the comments.